Strategic Business Communications, Inc. (SBC) and the San Diego Employers Association (SDEA) will be jointly hosting the “How to Find, Sell, Close and Keep More Customers” sales training.
This seminar teach you the four basic principles in the selling cycle:
- Find– Learn how to investigate the root of your customer’s needs and as a result earn their business.
- Sell– Develop a strategic selling presentation that will focus on the niche of each customer so you can tailor to their needs.
- Close– Understand how to overcome objections and negotiate with potential customers in the proper selling environment.
- Keep– Create a follow-up strategy that will retain existing customers while helping prospect new business.
After 30 days, the participants will receive a follow up call to discuss their commitment to improve. Typical results show a minimum increase of 15% in sales, gross profits, or both when the training delivered is properly executed.
On: June 7 & 8, 2017
From: 8:00am – 4:30pm
Breakfast at 8:00am
Location: 8799 Balboa Avenue, Suite 270
San Diego, CA 92123
(*Emery Riddle Training Room*)
Seminar fee is $499. (This includes lunch both days)
Please click on the link below to register. (We are limited to 28 attendees so register early)
Management, Training & Consulting
Our job is to help companies and individuals manage their overall performance better. As a result, everything we do is focused on your goals so that we can produce the desired result for your organization and team members.
So how do we make sure you accomplish your goals of improving overall performance?
Step 1 – Discovery Phase
With every client we take the time to ask a lot of questions to determine what their real challenge is, so we can produce the right solution. Over the years we have produced thousands of seminars and strategic plans. Each one was built not with the goal of just delivering another piece of training and consulting, but with the real goal of producing a better than desired result for our clients. We don’t sell out of the box solutions.
Step 2 – Research and Analysis
To properly provide a training program or strategy solution, the first thing that must be done is some marketplace research and analysis. This always includes talking to your customer/clients/patients/etc. Then we also talk to your employees and potentials clients. Gathering the feedback to the questions we ask provides us with an accurate idea of how we can help you achieve success.
Step 3 – Developing the Right Solution
For the past 32 years, as part of creating the “Right Solution,” we have a variety of training and consulting outlines like “How to Find, Sell, Close and Create More Customers”, “How to Improve Employee Performance”, “The Fastest Strategic Plan You Will Ever Create”, and many more. These are just some of the outlines we have to choose from (individually or combined) to determine the right direction for success in your organization.
Step 4 – Executing the Plan
This is often the hardest for our clients. Working to determine and develop the right solution is great, but actually doing it is where clients sometimes stop. We always ask the question as part of Step 1 “Are you really willing to do whatever it takes to create the success you desire?” Great plans not completed are a waste of your time and investment. For this reason, we establish a detailed list of Action Plans with you, so you will take complete ownership in their execution.
Step 5 – Follow Up and Accountability to Measureable Results
Once the list of Action Plans is created we establish key performance indicators from which we will set goals and follow-up with clients. This phase of follow-up and accountability is critical to keep clients on their path towards success.
Step 6 – Success Review
Once we set the Action Plans we will establish time frames in which we can review current levels of success or failure against goals set for each client. At these meetings we can pat ourselves on the back, look at how we can tweak things to generate even more success, try to determine what obstacles are in our way of success, or completely re-engineer the action plan due to its not producing the desired result.