News

STEP 2 of Sales Process – The Consultative Step: How and Why your customers want to buy

By | July 24th, 2014|Categories: News|

By Jim Hernandez (Click here to read article in Latin Business Today). SELLING IS ABOUT 8 SIMPLE STEPS AND A LOT OF DISCIPLINE (Do it and business will grow a minimum of 15%… Guaranteed) This is the second article based on a four part selling cycle that is further broken down into eight major steps. The four areas focus on How to Find, Sell, Close and Keep More Customers.  We continue the series discussing step 2 of 8: PART 1 – How to Find More Customers STEP 2 – The Consultative Step: How and Why your customers want to buy All too often, salespeople focus on the price and product, and as a result the consultative step is skipped. The claim is that THE PRICE is all the customer cares about.  The question is then, if the lowest price is the most important factor, why do high quality or high service companies have so much success?  Think about these comparisons: Timex vs. Rolex, which would you prefer as your watch?  Would your rather spend the night at Motel 6 or Hotel Ritz?  Our research indicates that what customers really want is value for their money, based on who they are and what is important to them. […]

STEP 1 of Sales Process – Prospecting

By | July 24th, 2014|Categories: News|

By Jim Hernandez (Click here to read article in Latin Business Today). (Do it and business will grow a minimum of 15%… Guaranteed) This is article # 1 based on a 4 part selling cycle that is further broken down into 8 major steps. The four areas are focused on How to Find, Sell, Close, and Keep More Customers. We will begin by discussing step 1 of 8: PART 1 – How to Find More Customers STEP 1 – Prospecting (The top 5% of all salespeople in the world are good at this) This is probably one of the most difficult steps as most people are not willing to endure the rejection of speaking to people who might say NO when determining if they are interested in what you sell. Some sales people have the mentality of, “Just bring me more customers and we will close the deals.” In the Digital Age most businesses strive to increase their web presence by developing a website, upping their social media usage, blogging, etc. The hope is that someone will call, place an order, or walk through their door. While this does work to some extent, you need to be sure you are reaching the right people. […]

Sumithra Campbell with Sumi’s Oven

By | June 25th, 2014|Categories: News, OOZE Award|

Strategic Business Communications would like to award the OOZE Award for June 2014 to Sumithra Campbell with Sumi’s Oven. The OOZE Award is our way to show our appreciation for the outstanding customer service and excellent delivery provided by Sumi. Sumi’s Oven is an award-winning local dessert bakery in San Diego, CA. Their specialty bakery has been mixing up gorgeous custom cakes, cupcakes and scrumptious specialty desserts for all sorts of occasions.   We want to show that the standard of service is just a standard, but those who go above and beyond should be recognized and awarded. That is how we developed the OOZE Award. We want to express our gratitude to Sumithra Campbell with Sumi’s Oven for demonstrating what we at SBC believe to be outstanding, not only in theory but in the practice of our entire team.   […]

Arturo with Peek Brothers Fine Home Painting

By | June 4th, 2014|Categories: News, OOZE Award|

Strategic Business Communications would like to award the OOZE Award for May 2014 to Arturo with Peek Brothers Fine Home Painting. The OOZE Award is our way to show our appreciation for the outstanding customer service and excellent delivery provided by Arturo. Since 1981, for over 30 years, Peek Brothers Fine Home Painting has been making our hometown beautiful with over 3,000 projects completed. Ask around the town and with suppliers, Peek Brothers are complimented on their cleanliness, reliability and pleasant personalities of their crew members. We want to show that the standard of service is just a standard, but those who go above and beyond should be recognized and awarded. That is how we developed the OOZE Award. We want to express our gratitude to Arturo with Peek Brothers Fine Home Painting for demonstrating what we at SBC believe to be outstanding, not only in theory but in the practice of our entire team. […]

Leo Murphy and Michael Monroy with Los Angeles Marriott Burbank Airport Hotel

By | March 19th, 2014|Categories: News, OOZE Award|

Strategic Business Communications would like to award the OOZE Award for March 2014 to Leo Murphy and Michael Monroy with Los Angeles Marriott Burbank Airport Hotel. The OOZE Award is our way to show our appreciation for the outstanding customer service and excellent delivery provided by Leo and Michael. The Marriott Burbank Airport hotel is a contemporary masterpiece of luxury and modern delights. Located in the heart of Burbank, California – the Entertainment & Media Capital of the world – the hotel is near Universal Studios and many of Hollywood’s most famous visitor attractions. This Burbank Airport hotel was designed for the future with environmentally-friendly facilities and amenities including 20 PURE, allergy-friendly rooms. Our 488 guestrooms’ modern style and advanced technology, state-of-the-art fitness center, two outdoor pools, cabanas and fire pits offer a relaxing retreat. We want to show that the standard of service is just a standard, but those who go above and beyond should be recognized and awarded. That is how we developed the OOZE Award. We want to express our gratitude to Leo Murphy and Michael Monroy with Los Angeles Marriott Burbank Airport Hotel for demonstrating what we at SBC believe to be outstanding, not only in theory but in the practice of our entire team. […]

Ed McSweeney with Sharp Business Systems (OOZE Award)

By | February 10th, 2014|Categories: News, OOZE Award|

Strategic Business Communications would like to award the OOZE Award for February 2014 to Ed McSweeney with Sharp Business Systems. The OOZE Award is our way to show our appreciation for the outstanding customer service and excellent delivery provided by Ed. “Make products that others want to imitate.” Sharp founder Tokuji Hayakawa coined this phrase to embody the management concept at Sharp. In 1912, he invented the snap belt buckle and three years later brought the Ever-Sharp mechanical pencil to the market. Since then, Sharp has been on the cutting edge of technology, consistently innovating new appliances, industrial equipment and office solutions, and changing the lives of people around the world. We want to show that the standard of service is just a standard, but those who go above and beyond should be recognized and awarded. That is how we developed the OOZE Award. We want to express our gratitude to Ed McSweeney with Sharp Business Systems for demonstrating what we at SBC believe to be outstanding, not only in theory but in the practice of our entire team. […]

Small Business of the Year Award!

By | January 15th, 0201|Categories: News|

Strategic Business Communications, Inc. receives the spirit of the “Small Business of the Year” Award from the San Diego North Chamber of Commerce. Strategic Business Communications, Inc, (SBC) has received one of the 2009 Achievements in Business Leadership Excellence Awards (ABLE) and been recognized as “Small Business of the Year” in its Northern San Diego community. SBC is always striving to optimize every opportunity with zealous enthusiasm with every client. This award recognizes those businesses that have a history of outstanding business practices in the San Diego North community. This award is to honor the entrepreneurship, sustainability, productivity and effort put forth in a business. Despite the economic downturn, SBC has been pushing through the tough times by providing competitive price negotiations and always delivering results. […]

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