News

Mark Salamon – Board Game Meister

By | November 26th, 2014|Categories: News, OOZE Award|

Strategic Business Communications would like to award the OOZE Award for November 2014 to Mark Salamon – Board Game Meister. The OOZE Award is our way to show our appreciation for the outstanding customer service and excellent delivery provided by Mark. We want to show that the standard of service is just a standard, but those who go above and beyond should be recognized and awarded. That is how we developed the OOZE Award. We want to express our gratitude to Mark Salamon – Board Game Meister for demonstrating what we at SBC believe to be outstanding, not only in theory but in the practice of our entire team.   […]

STEP 4 of Sales Process – Demonstration

By | November 24th, 2014|Categories: News|

By Jim Hernandez (Click here to read article in Latin Business Today). SELLING IS ABOUT 8 SIMPLE STEPS AND A LOT OF DISCIPLINE (Do it and business will grow a minimum of 15%… Guaranteed) This is article # 1 based on a 4 part selling cycle that is further broken down into 8 major steps. The four areas are focused on How to Find, Sell, Close, and Keep More Customers. We will begin by discussing step 1 of 8: PART 2 – How to Sell More Customers STEP 4 – Demonstration This step can be delivered in so many ways, depending on what you sell. It is a very powerful step. Let me give you a few examples of what I am talking about: On the weekends at your local grocery story, there is the person at the end of each aisle that offers you a small taste of a product you, while they tell you how great it is. I am sure you have been tempted by a small taste of chocolate brownie or smoked salmon and left with the package as I have. Each time I had no plans on buying that item. At the car dealer, the salesperson will do their best (if they are good) to take you on a test-drive increase your desires for the new car. Just the smell of a new car can completely increase your desire to buy. Or if you sell insurance or financial products, your demonstration is when you bring out the projection or historical tables, that demonstrate the if you follow the plan and invest regulary, here is what has happened in the past, or what you can expect in the future. […]

STEP 3 of Sales Process – Presentation

By | November 24th, 2014|Categories: News|

By Jim Hernandez (Click here to read article in Latin Business Today). SELLING IS ABOUT 8 SIMPLE STEPS AND A LOT OF DISCIPLINE (Do it and business will grow a minimum of 15%… Guaranteed) This is article # 1 based on a 4 part selling cycle that is further broken down into 8 major steps. The four areas are focused on How to Find, Sell, Close, and Keep More Customers. We will begin by discussing step 1 of 8: PART 2 – How to Sell More Customers STEP 3 – Presentation The presentation is one of the things in the sales process that is probably most written about after the closing and negotiating steps. The fundamentals of this step will always work extremely well, but only if you have successfully completed Step2 in Part 1. Let me explain why. All too often a customer today will call in, walk in, and e-mail/chat in and ask for what they want, and then the salesperson will give them what they asked for, which may not be what they really need. Salespeople who prospect or are presented with a B2B situation which normally requires getting to know the customer can do a much better job of presenting what they sell based on the needs of the customer because they know them. As a result to be successful at a great presentation you must have the following in your brain as you enter the presentation: […]

Sheree Mileski with Embassy Suites Chicago – Schaumburg/Woodfield

By | October 28th, 2014|Categories: News, OOZE Award|

Strategic Business Communications would like to award the OOZE Award for October 2014 to Sheree Mileski with Embassy Suites Chicago – Schaumburg/Woodfield. The OOZE Award is our way to show our appreciation for the outstanding customer service and excellent delivery provided by Sheree. At Embassy Suites they anticipate travelers’ needs and deliver what matters most. All of their guests are welcomed with a two-room suite, free made-to-order breakfast each morning, and complimentary drinks and snacks for two hours every night. They are delighted to welcome visitors in their 200 unique locations. We want to show that the standard of service is just a standard, but those who go above and beyond should be recognized and awarded. That is how we developed the OOZE Award. We want to express our gratitude to Sheree Mileski with Embassy Suites Chicago– Schaumburg/Woodfield for demonstrating what we at SBC believe to be outstanding, not only in theory but in the practice of our entire team. […]

Wendy Ovares with Honda FACO Costa Rica

By | September 1st, 2014|Categories: News, OOZE Award|

Strategic Business Communications would like to award the OOZE Award for August 2014 to Wendy Ovares with Honda FACO Costa Rica. The OOZE Award is our way to show our appreciation for the outstanding customer service and excellent delivery provided by Wendy. Maintaining a global viewpoint, Honda FACO is dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction. That is how we developed the OOZE Award. We want to express our gratitude to Wendy Ovares with Honda FACO for demonstrating what we at SBC believe to be outstanding, not only in theory but in the practice of our entire team.   […]

STEP 2 of Sales Process – The Consultative Step: How and Why your customers want to buy

By | July 24th, 2014|Categories: News|

By Jim Hernandez (Click here to read article in Latin Business Today). SELLING IS ABOUT 8 SIMPLE STEPS AND A LOT OF DISCIPLINE (Do it and business will grow a minimum of 15%… Guaranteed) This is the second article based on a four part selling cycle that is further broken down into eight major steps. The four areas focus on How to Find, Sell, Close and Keep More Customers.  We continue the series discussing step 2 of 8: PART 1 – How to Find More Customers STEP 2 – The Consultative Step: How and Why your customers want to buy All too often, salespeople focus on the price and product, and as a result the consultative step is skipped. The claim is that THE PRICE is all the customer cares about.  The question is then, if the lowest price is the most important factor, why do high quality or high service companies have so much success?  Think about these comparisons: Timex vs. Rolex, which would you prefer as your watch?  Would your rather spend the night at Motel 6 or Hotel Ritz?  Our research indicates that what customers really want is value for their money, based on who they are and what is important to them. […]

STEP 1 of Sales Process – Prospecting

By | July 24th, 2014|Categories: News|

By Jim Hernandez (Click here to read article in Latin Business Today). (Do it and business will grow a minimum of 15%… Guaranteed) This is article # 1 based on a 4 part selling cycle that is further broken down into 8 major steps. The four areas are focused on How to Find, Sell, Close, and Keep More Customers. We will begin by discussing step 1 of 8: PART 1 – How to Find More Customers STEP 1 – Prospecting (The top 5% of all salespeople in the world are good at this) This is probably one of the most difficult steps as most people are not willing to endure the rejection of speaking to people who might say NO when determining if they are interested in what you sell. Some sales people have the mentality of, “Just bring me more customers and we will close the deals.” In the Digital Age most businesses strive to increase their web presence by developing a website, upping their social media usage, blogging, etc. The hope is that someone will call, place an order, or walk through their door. While this does work to some extent, you need to be sure you are reaching the right people. […]

Sumithra Campbell with Sumi’s Oven

By | June 25th, 2014|Categories: News, OOZE Award|

Strategic Business Communications would like to award the OOZE Award for June 2014 to Sumithra Campbell with Sumi’s Oven. The OOZE Award is our way to show our appreciation for the outstanding customer service and excellent delivery provided by Sumi. Sumi’s Oven is an award-winning local dessert bakery in San Diego, CA. Their specialty bakery has been mixing up gorgeous custom cakes, cupcakes and scrumptious specialty desserts for all sorts of occasions.   We want to show that the standard of service is just a standard, but those who go above and beyond should be recognized and awarded. That is how we developed the OOZE Award. We want to express our gratitude to Sumithra Campbell with Sumi’s Oven for demonstrating what we at SBC believe to be outstanding, not only in theory but in the practice of our entire team.   […]

Arturo with Peek Brothers Fine Home Painting

By | June 4th, 2014|Categories: News, OOZE Award|

Strategic Business Communications would like to award the OOZE Award for May 2014 to Arturo with Peek Brothers Fine Home Painting. The OOZE Award is our way to show our appreciation for the outstanding customer service and excellent delivery provided by Arturo. Since 1981, for over 30 years, Peek Brothers Fine Home Painting has been making our hometown beautiful with over 3,000 projects completed. Ask around the town and with suppliers, Peek Brothers are complimented on their cleanliness, reliability and pleasant personalities of their crew members. We want to show that the standard of service is just a standard, but those who go above and beyond should be recognized and awarded. That is how we developed the OOZE Award. We want to express our gratitude to Arturo with Peek Brothers Fine Home Painting for demonstrating what we at SBC believe to be outstanding, not only in theory but in the practice of our entire team. […]

Leo Murphy and Michael Monroy with Los Angeles Marriott Burbank Airport Hotel

By | March 19th, 2014|Categories: News, OOZE Award|

Strategic Business Communications would like to award the OOZE Award for March 2014 to Leo Murphy and Michael Monroy with Los Angeles Marriott Burbank Airport Hotel. The OOZE Award is our way to show our appreciation for the outstanding customer service and excellent delivery provided by Leo and Michael. The Marriott Burbank Airport hotel is a contemporary masterpiece of luxury and modern delights. Located in the heart of Burbank, California – the Entertainment & Media Capital of the world – the hotel is near Universal Studios and many of Hollywood’s most famous visitor attractions. This Burbank Airport hotel was designed for the future with environmentally-friendly facilities and amenities including 20 PURE, allergy-friendly rooms. Our 488 guestrooms’ modern style and advanced technology, state-of-the-art fitness center, two outdoor pools, cabanas and fire pits offer a relaxing retreat. We want to show that the standard of service is just a standard, but those who go above and beyond should be recognized and awarded. That is how we developed the OOZE Award. We want to express our gratitude to Leo Murphy and Michael Monroy with Los Angeles Marriott Burbank Airport Hotel for demonstrating what we at SBC believe to be outstanding, not only in theory but in the practice of our entire team. […]

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