We have a great announcement! SBC is now an Certified Minority Business Enterprise!
SUMMARY When doing business, we always think about how to get new clients but we forgot that we also have to consider how to retain customers who have already done business with us. The existing customers are the goldmine of the business. They are the people who know, like and trust the business already. Staying [...]
How lost in translation within different Spanish speaking countries can really get you in trouble, and how to prevent it from happening to you. We were delivering a Sales Process seminar in Panama to representatives from 11 different Spanish speaking countries and I was the only one that understood all of them. It was an [...]
A sales lesson for small business owners from my Latin culture and experience. A Satisfied Customer is not enough As I have mentioned in a previous article, we learned from 22 years of helping businesses in Latin America improve sales and business overall, that you can win without having to focus on price and focus on [...]
While social media and other new forms of marketing technology are changing the way businesses view their marketing strategies, email remains an important channel. In fact, 80% of professionals say it promotes customer retention and acquisition. Regardless of your industry, business size, and other factors, email still has an important role to play in marketing. That [...]
Here are 2 concepts to think about and 5 tips to be more successfully sell to the Latino market. As a business person who has been selling and teaching selling into Latin American markets for the past 22 years, I often get asked the question, “How can we be more successful selling to Latin Americans?” First The [...]
Here are five traits to truly thrive in the sales industry. In 1956, Walter Clarke, an industrial psychologist built the first personality profile test based on a book written in 1928 by William Moulton Marston titled Emotions of Normal People. Marston’s theory is what led Clarke to build the DISC profile assessment for personnel selection by businesses, which centers [...]
5 major Latino culture benefits to take full advantage maximizing sales in the U.S. After 22 years of working with sales organizations in three languages across Latin America, I have been able to verify the massive advantage that culture can provide right here in the United States, if done correctly. Here are five major features from your Latino culture [...]