The most successful businesses and individuals in sales are not just successful because of their abilities to sell and close deals, but because they are able to get in front of customers.

Prospecting and follow up are common factors among the very best sales people, however with the advent of the internet and social media, individuals are also looking to find the best innovative ways to drive customers to their business.

So, one more time this week I was asked the most popular lead driving question on the internet, “Do you believe in Facebook?”

My response was “I do believe in God,” however there is statistical evidence and real results that prove that Facebook, Instagram, Twitter, and other modes of social media can drive real business.


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